CarrierLit&SocEAR2

EAR Step 2

For my next step in the EAR project, I decided to look into what parents might be looking for when their child is searching for a college. I'm leaning towards doing a college information booklet, with information geared towards students, parents, and how this college will ready students for future employers. For this part of my EAR project, I am doing the "parent" page of the booklet.

In this first brochure/booklet, I noticed how the way they incorporated the pictures can really draw someone in. You can also see how brighter colors are used on different pages, maybe to emphasize the importance of that particular page. The writing is small enough so lots of information can fit. What I don't like about this particular example is how the gray front page blends in with the gray words, so it's more difficult to identify what it is entirely about.

I really like this next example. It's very bright and colorful on certain pages to draw someone in, but on the pages where important information is being shared, the colors are toned down, but not completely gone. The use of pictures of real people using the product is a nice touch and makes it more personable. This example doesn't have multiple pages, so it's very simple and to the point.

This example was very familiar to all the college information booklets I got in the mail. It's size is moderate, not too big, but big enough to fit lots of important information. There are pictures of students from the actual college, and most likely with their personal accounts from their experiences at the college. The colors go with the school colors, emphasizing school pride. The alignment of everything adds a nice tough, and makes it look professional. This is the example I like the most, and want my project to be like.

For my own take on these examples, I'm going to only use the "parent" page from the booklet, if I were to do one.