EARFINAL+kristincollins

For the first step of my EAR project, I will be creating a flyer for incoming freshman describing what Bloomsburg was then compared to what Bloomsburg is now. I am thinking of doing the flyer in 2 parts split down the middle. One side with a picture of Bloomsburg then and the other with a current photo. I was thinking of saying something clever like BLoomsburg University, improving everyday, for YOU? I dont know if this would be interesting to incoming freshmen though? These genres have good and bad examples. I like that some have the use of contrasting colors which I will definitely use but some of the text on the second flyer is hard to read. I will make the information on my flyer grabbing and to the point.
 * Ear Part One: a flyer to incoming Freshman**
 * HERE ARE MY MODELS:**
 * HERE IS MY CRITERIA:**
 * HERE IS MY REFLECTION:**

Coming from a person who has a lot of background knowledge in the whole college experience as a freshman area, I knew what it was like being in the shoes of my audience. As an incoming freshman you have to extremely adjust to this new way of living very fast. There are a million and one opportunities on and off campus to do so. I know when I was a freshman the only way I would ever find out that things were going on was by flyers hung up in the dorm buildings. Every week my CA (or RA in other schools) would take down activities and events that had already happened and tack upcoming events to each of the bulletin boards in the dorm hallway. Since I remember utilizing this helpful tool, I decided it was the best way to reach the students with the information I was trying to portray. So for my first EAR part I did a flyer. For my flyer I looked for three models to take characteristics that I liked and to stay away from characteristics that I didn’t like. My first flyer I liked that the writing stood out. It had a black background with white writing which was very easy to read. It also did not have very much writing which kept it short and simple. For my flyer I made sure that the writing was easy to read and it was to the point. For my second example, some of the writing wasn’t clear and was kind of squashed together. It also was not very appealing and did not have very much color. If I were to walk by this flyer it would not have grabbed my attention. So for my version of a flyer I made the title big with an eye-grabbing photo in the middle. For my final example, it has one of the CRAP principles of repetition. There are two of the puzzle pieces both saying the same thing, except one is just plain and the other one has someone dancing in the background. In my version of a flyer for Bloomsburg University, I used two pictures of Carver Hall but merged them together to make them look like one picture. I thought this was a good way to get my point across about how Bloomsburg University is always changing for the better.


 * HERE IS MY GENRE OF A FLYER:**



I like how all three brochures or pamphlets have images going along what they are talking/advertising about. The last brochure has a little bit more writing then I would like to put on mine but I like that it has the bolded titles. It lets the reader know the main ideas before they actually read the text. I like the use of the constant colors repeating througout.
 * EAR Part Two: a brochure to parents of Bloomsburg University students**
 * HERE ARE MY MODELS:**
 * HERE IS MY CRITERIA:**
 * HERE IS MY REFLECTION:**

For my second part of the EAR project I chose to do a brochure filled with information pertaining to the things that parents would have the most questions about. I am a tour guide at Bloomsburg University so I do hear a lot of the questions that are being asked by parents. I took these important facts and tips and created a brochure to answer all of the parents concerns. I chose to create a brochure because when applying to college this is what you will receive the most of. Brochures from every college will send you tons of brochures and booklets of why you should pick their school. I thought that the brochure was a nice and neat way of organizing my facts about Bloomsburg in a formal, yet not too formal way. In the first model that I chose, I found the writing to be a little much and way too small. I felt that the illustrations were awesome descriptors that kept the audience engaged but the text was just way too overwhelming. The second brochure actually had improved a little bit with the contrasting colors but the writing was still a little too much for the reader to handle. I felt that the text should not be too in depth because then the reader might get bored. I chose this genre to display the KEY points in what I wanted to talk about, not to write a book about it. Again for my third model the writing was still too much but I did pick up of the fact that they bolded the sub titles which gave the brochure more organization and format. This brochure also had a lot of photos which I also included in my brochure that I made. After peer reviewing, I noticed that some of my colleagues were concerned that my brochure was not displaying the CRAP principles that it should. My layout of my brochure was not the most aligned or did not have the right colors. I took what they said into consideration and fixed my genre to better the liking of the audience. My titles and sub titles are bolded, I have contrasting colors, things are centered and aligned in the way that they should be, and the pictures are evenly spaced out throughout my genre.


 * HERE IS MY GENRE OF A BROCHURE:**

All of these letters have a very formal tone to them setting the type of audience they are writing to. They all pretty much have the same format to them, which I will probably keep in my letter. My letter will be a letter applying for a job as an archivist at a University, naming my accomplishments at Bloomsburg, as well as my internship and experiences. These letters all have a very short document, which tells me that as much as I want to brag about myself on and on, I need to keep the reader engaged. They also include a signature at the bottom.
 * EAR Part Three: a professional cover letter stating my qualifications for an archivist**
 * HERE ARE MY MODELS:**
 * HERE IS MY CRITERIA:**
 * HERE IS MY REFLECTION:**

Since I did my CLUE and EAR Project on Bloomsburg Now vs. Bloomsburg Then, my research work was mostly archival research. I looked at online databases as well as online catalogues. I thought that this genre suited this part of my project well because it needs to be formal, and have a clear understanding of who the audience is. Audience was the main reason why I chose to write a formal cover letter because the topic of this part was to write to a future employer. I felt that this genre suited this part the best due to language and formatted structures of the letter. For my three examples that I chose, they were pretty much the same characteristics. So therefore I used all three of my examples to create my final genre of a professional letter. I noticed that the first example told me exactly what I had to write and where so I used this as the main guidelines. The thing that I noticed that this genre didn’t have was a signature. I know that all professional letters definitely have signatures so I included one. Some letters that I have written in the past have been aligned to the left instead of the right but all of my examples were to the right. I kept my alignment to the right and I made sure my voice sounded professional considering my audience I was writing to. I also noticed the length of the letters. The letters kept their writing to a minimum because you do not want to bore your reader or make them feel like they have been reading forever. I kept my letter to a page minimum which is quite hard when you are trying to boast about yourself. Overall I think that all three of the examples had good characteristics to follow in my making of my own genres.


 * HERE IS MY GENRE OF A FORMAL LETTER:**